How to Grow Your Small Business with Content Marketing
Your company website has the potential to become an extremely powerful asset in generating leads and sales for your business. But it’s not always effective to make push for sales on your blog and social media channels. Yes, you do need to ask for the sale. That’s how you stay in business. But you simultaneously need to be reaching out and connecting with your customers by creating a relationship with them as well. Content marketing is a highly effective way of accomplishing this.
What Is Content Marketing?
Content marketing is different from traditional marketing in that it is somewhat passive in nature. The emphasis is not on hard selling but is instead meant to increase brand awareness while creating a connection with the audience. Do you remember watching cartoons every day after school on or Saturday mornings? Those cartoons were forerunners to today’s content marketing. They didn’t ask you to buy anything, but they promoted their respective brands – and sold tons of toys and clothes and all kinds of other products.
How Blog Content Helps Your Business
In a similar way, using content as a means of connecting with your customer base, you can offer content on your company …
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