New Trends in Content Marketing

New Trends in Content Marketing

Technology evolves and changes rapidly, often causing ripples in the digital marketing world. Today, thanks to the evolution of the internet and the innovations that it has made possible, there is a host of marketing techniques at the disposal of entrepreneurs.

As much as there are many different ways of digital marketing, they barely seem enough since completion in the online space continues to intensify. Eyal Gutentag and other online marketers are continuously trying to find new ways to reach more consumers and convince them to buy. This has led to interesting innovations in content marketing, which is still one of the most effective methods of social and search engine marketing. Here are three such innovations and trends.

Data-Driven Content

Nowadays, just about everything about business involves data. Companies are now taking advantage of intelligent data collection and analytics tools to create and market purpose-built content. E-commerce websites can deliver highly personalized and carefully curated content to each of their users through AI-powered interfaces and content management systems. The idea of combining data and content results in more effective storytelling, better conversations, and more resourceful content.

Voice Command Content

According to some recent statistics, nearly a quarter of Americans have a smart speaker device at home. A good number of internet users interact with smart speakers, such as Google Home, Amazon’s Alexa, and Siri every day. The popularity of voice search has forced many marketers to rethink their content marketing strategies to leverage this opportunity. Many have resulted to adding question-based phrases and long-tail keywords, which are synonymous with voice queries.

Video Evolution

Over the years, video content has been praised for having better marketing results that other forms of media. Recently, video content has taken a giant leap forward with the popularization of interactive videos, lightweight animations, and …

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3 Benefits of Digital Signage For Your Business

3 Benefits of Digital Signage For Your Business

If you go to the Mall, fast-speed restaurants or large cinemas in the capital, most retailers are now using digital promotional displays with LCD screens, this is one of the forms of digital signage that has begun to be used. Unfortunately, most digital signage still using conventional LCD TV which is not intended for digital signage, where the screen using 16 hours continually every day will cause a bad effect.

The positive aspect is that of many large retailers who seem to understand the need to over-use digital signage to promote their products. In addition to making your advertisement and the products you are promoting more attractive, Digital Signage can also provide prospective customers to interact directly with your promotional display in a unique way.

For you who look for digital signage installation, you can use the services from Rhenus Lupprians. They are experienced companies for 35 years in the field of logistics networks.

But for those of you who are still in doubt, here are the benefits of using digital signage:

  • Digital Signage Can Provide Omni Channel Experience for customers

Omni Channel itself is one in one channel, wherein this media prospective consumers can get more experience when interacting with digital signage that you have installed. For example, I have been connected to the internet and social media accounts through their gadgets and digital signage that you have installed. Of course, by giving this experience, your products will be more valuable.

  • Can Provide special Experiences for Prospective Customers

By using Digital Signage, both those that only display images, statistics and videos or that have touch screen features or touchscreen content, products or services that you promote can be more acceptable and can provide your own experience.

  • Can update the contents remotely

This feature makes many people switch to …

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Use Standard and Bad Stock Ratings as a Guide to Safe Returns

Use Standard and Bad Stock Ratings as a Guide to Safe Returns

Financial News is a bearer of market information bugs that help investors to make good portfolio decisions. This is an instrument that can help in financial planning and investment allocation. The media provides daily stock updates, analysis of securities and investments together by giving advice on the equity, bond and currency & commodity markets. Financial News secures investors from market turmoil by giving them advanced indications through information dissemination.

Investment News carries reports about stock market opportunities that can help an investor to make money. The report will have details such as new technological innovations, major investments made by a company, appointments of directors and CEO’s, IPO`s & financial health of listed companies. Investment News also publishes researched articles on global economy, manufacturing data, national debt and energy related issues.

Stock Market News is a window to the host of investment opportunities. It mainly focuses on quotes of listed companies and commodities on the international markets such as Dow, NASDAQ, S&P, Global Dow, Gold and Oil. The trading chart will feature all the listed stocks in the market. The listed scrip will be presented with opening price, closing price, day’s high, day’s low, volume traded, average volume and market capitalization details. Stock Market News is a mirror image of the world markets and is reported as it happens across the globe.

Stock Market Information keeps you informed about the latest market developments, stock quotes, opening and closing market data, earnings and investment advices. This information helps the investor to shield himself from the unusual markets moves that may put the investments in jeopardy. Stock Market Information also helps to pick and choose the best available investment options.

Stock News is a means to create wealth for you and your family. It can assist you to plan a safe investment strategy …

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How SEO Research and Link Building Can Get Local Businesses on the First Page of Google

How SEO Research and Link Building Can Get Local Businesses on the First Page of Google

If you want your local business website to rank well in your local area, you will want to read this article all the way through, to fully understand how SEO (search engine optimization) research and link building can get local business on the first page of Google, and how it can help your business.

Research: Before you do anything else it is important to find the best keywords for your local business; you are looking for the words that people would type into the search engine search bar in order to find your business.

This can be done by using the free keyword tool that Google provides for its AdWords customers use, so you will need to sign up for an AdWords account with Google.

When you have done this, put a seed word into where it tells you to put your keywords, so if you have a window company you would type in the word windows, and the keyword tool will return several suggestions, such as aluminium windows and doors, UPVC windows and doors, window sills, as well as many others.

Google will also give you an idea if the amount of searches made for each term and how much competition the term has, as well as the cost per click for an AdWords campaign.

With this information you can start to get an idea of the best words or phrases to use for your local business, you are looking for a word or phrase that has a lot of searches but not too much competition, if it has very little competition this could mean that people are not spending on that word, and are only looking for free information, this can be checked by seeing if your competitors are spending on an AdWords campaign, if they are then …

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QR Codes: A Great New Marketing Technology

QR Codes: A Great New Marketing Technology

If you are always looking for creative ways to promote your business, there is a great new technology called QR codes that you need to know about! A QR code is a barcode that you can scan with an app on your Smartphone. The scanned barcode contains some sort of hidden content, either a text message, website URL or phone number. The QR actually stands for “quick response”, as it enables someone to access and execute the content stored in the barcode on the fly. Using QR codes is a fun way to engage your audience and it shows that your business is cutting edge.

A Few Simple Ways To Use QR codes:

  • Add them to your business cards with more information that won’t fit on such a small space.
  • Add them to product packaging to promote your website or direct them to product support.
  • Help people find your business by using a one with a link to your location on Google maps.
  • Use a them as a coupon. The user can scan it to reveal a discount code.
  • Place a them on your website with your email address or phone number.
  • Put them on all your business paraphernalia and swag.

How do I create a QR Code?

Creating a QR Code is very simple. There are several websites that allow you to very easily generate one. I used Kaywa. It provides a form where you choose the type of content (either a website URL, text, phone number or SMS) then enter the corresponding information and click generate. Literally there is nothing to it. Your newly generated QR code magically appears to the left, where you can then left click or ctrl click (Mac) to save it to your computer. From there the possibilities are only limited to …

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