There are already more than a million websites, and with the demand for online presence, more are being created daily. So, the website hosting industry is growing rapidly and will continue to thrive at a fast pace.
For businesses that are planning to start their web hosting business, this is the best time to get going. However, before you start your reseller web hosting business, it is important to understand the costly mistakes to avoid when doing so. In this article, we understand common reseller hosting mistakes and how to avoid them.
Top Mistakes to Avoid in Reseller Hosting
1. Choosing the Wrong Reseller Hosting Plan
Buying a reseller hosting plan is not as simple a decision as it sounds, as it will decide what kind of service you give to your customers. That means what kind of customer support, scalability, performance, etc.
Do your research well, visit different forums and go through reviews and recommendations. Further, make sure you only get information from trusted sources to get a reliable start for your reseller hosting business.
2. Ignoring Customer Support Needs
What your existing customers say about you online makes a huge impact on new customers’ purchase decisions. After starting our reseller hosting business, pay attention on the customer reviews and understanding your customer needs.
Be proactive and always be polite, especially when you are handling your customer on social media. When you buy web hosting, if you are totally dependent on your web host for customer support, ensure you get a reseller hosting plan that prioritises customer support.
3. Poor Pricing Strategies
It is important to create very targeted pricing strategies, especially when you run your web hosting reseller business in an extremely competitive market. Not every business is the same, and neither is their demand.
Always tailor your solution based on your customer’s unique needs. For instance, a website with typical traffic may work with 2 cores and 2-4GB RAM, but if your client is using a game server, then their RAM requirement may be more.
Understand your customers and design your reseller hosting business pricing strategy based on them. To serve a large number of customers, take a tiered approach in every hosting type.
4. Overlooking Access Rights and Permissions
Understand your access rights and permissions before you buy reseller hosting services from a web host. This is crucial because your customer may have some unique requirements that not all reseller plans support.
To confidently deal with such a situation, you need a flexible web hosting reseller plan that can help you out. Always understand your rights and permissions and the flexibility of the web hosting provider before purchasing a reseller hosting service.
5. Lack of Marketing and Branding
For a succesful web hosting reseller business, you need strong marketing and branding strategies. This starts with creating a website and adopting SEO strategies accordingly.
Further, start connecting your social media with your website to create awareness. You can also leverage email marketing approaches to target your audience directly. So don’t compromise on marketing and branding when you start your reseller hosting business.
Conclusion
A web hosting reseller business is the easiest way to stay connected and start your business in the web hosting industry. We have comprehensively discussed some of the important mistakes to avoid when starting out your reseller hosting business. So, carefully go through each point and establish a strong web hosting reseller business.