New Trends in Content Marketing

New Trends in Content Marketing

Technology evolves and changes rapidly, often causing ripples in the digital marketing world. Today, thanks to the evolution of the internet and the innovations that it has made possible, there is a host of marketing techniques at the disposal of entrepreneurs.

As much as there are many different ways of digital marketing, they barely seem enough since completion in the online space continues to intensify. Eyal Gutentag and other online marketers are continuously trying to find new ways to reach more consumers and convince them to buy. This has led to interesting innovations in content marketing, which is still one of the most effective methods of social and search engine marketing. Here are three such innovations and trends.

Data-Driven Content

Nowadays, just about everything about business involves data. Companies are now taking advantage of intelligent data collection and analytics tools to create and market purpose-built content. E-commerce websites can deliver highly personalized and carefully curated content to each of their users through AI-powered interfaces and content management systems. The idea of combining data and content results in more effective storytelling, better conversations, and more resourceful content.

Voice Command Content

According to some recent statistics, nearly a quarter of Americans …

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