Author: Benny McAdams

How SEO Research and Link Building Can Get Local Businesses on the First Page of Google
Business Information

How SEO Research and Link Building Can Get Local Businesses on the First Page of Google

- by Benny McAdams

If you want your local business website to rank well in your local area, you will want to read this article all the way through, to fully understand how SEO (search engine optimization) research and link building can get local business on the first page of Google, and how it can help your business.

Research: Before you do anything else it is important to find the best keywords for your local business; you are looking for the words that people would type into the search engine search bar in order to find your business.

This can be done by using the free keyword tool that Google provides for its AdWords customers use, so you will need to sign up for an AdWords account with Google.

When you have done this, put a seed word into where it tells you to put your keywords, so if you have a window company you would type in the word windows, and the keyword tool will return several suggestions, such as aluminium windows and doors, UPVC windows and doors, window sills, as well as many others.

Google will also give you an idea if the amount of searches made for each term and how much competition the term has, as well as the cost per click for an AdWords campaign.

With this information you can start to get an idea of the best words or phrases to use for your local business, you are looking for a word or phrase that has a lot of searches but not too much competition, if it has very little competition this could mean that people are not spending on that word, and are only looking for free information, this can be checked by seeing if your competitors are spending on an AdWords campaign, if they are then …

Read More
Tips to Get the Best Quotes for Royal Enfield insurance
Business Current Events

Tips to Get the Best Quotes for Royal Enfield insurance

- by Benny McAdams

Rarely does owning a two-wheeler be as ego-boosting or pride instilling as owning a Royal Enfield. You know the feeling exactly because you have one! You also know the kind of attention it brings you and the sense of superiority it lends as you drive your Enfield on the roads; it is almost like a statement you’re making through sheer personality! We know your Royal Enfield is a highly prized possession for you and also surely know that you would want the best for it. We understand that owners of such luxurious vehicles are susceptible to unjustifiably higher quotes of insurance premiums under the pretext of the brand value. We do not wish that you be discouraged by unwarranted and high insurance policy quotes. Therefore, we bring to you tips to arrive at legitimately rationalized insurance quotes for your royal enfield. Read them all.

1. Higher policy tenure to lower the premium value

It would be wiser to increase your budget and have a longer policy tenure. In doing so you will not only be avoiding the hassle of having to renew your insurance frequently, but also you will have a reduced amount of premium. Longer duration policy covers result in lower premium values.

2. Lower the risk with security features

When you get security features such as anti-theft, vandalism, and so on; you are lowering the perceived risk of your bike by covering it against any incidental damages. Insurance providers offer discounted rates of premiums in such cases. Make sure that the security features you wish to install on your royal enfield is approved by the Automotive Research Association of India.

3. Rationalize your add-ons

Add-ons are additional protection features you add to your insurance policy – such as getting another frequent user of your bike included in the …

Read More
Basic Steps to Internet Marketing
Breaking News

Basic Steps to Internet Marketing

- by Benny McAdams

People across the globe have started identifying internet marketing as one of the best ways of reaching out to the public and experts do believe that it is the easiest way for the masses to reach someone or something if they want to avail a service or any such kind of thing. With the advancement of technology people have started looking over the internet for even small solutions of their everyday life and thus you would certainly not want to miss out on the business. Marketing a product this way, makes more sense in the long run.

Basic Steps to Internet Marketing
image source

Thus by this time you have understood the need of Marketing your services and tools over the net however you must understand how to catch people’s attention as that is what can fetch you exactly what you are looking for. Some of the basic techniques are listed alongside and thus keeping reading for all the information.

The first and the foremost thing that you would want to do is to control the web traffic and thus you would have to find out keywords that relate to your service or product. For this you would actually have to put yourself into the shoes of a common layman and you would strike the answers only then. Always remember that there is no shortcut to success and thus you would have to keep playing the words.

Secondly, you would have to see to it that these keywords find place in all your works and that everything is written in easiest of ways so that people can actually understand it. Make sure that the keywords are present in the beginning, at the end and also a couple of times depending upon the length of the article. You can actually incorporate the same keywords even in …

Read More
QR Codes: A Great New Marketing Technology
Business Information

QR Codes: A Great New Marketing Technology

- by Benny McAdams

If you are always looking for creative ways to promote your business, there is a great new technology called QR codes that you need to know about! A QR code is a barcode that you can scan with an app on your Smartphone. The scanned barcode contains some sort of hidden content, either a text message, website URL or phone number. The QR actually stands for “quick response”, as it enables someone to access and execute the content stored in the barcode on the fly. Using QR codes is a fun way to engage your audience and it shows that your business is cutting edge.

QR Codes: A Great New Marketing Technology
image source

A Few Simple Ways To Use QR codes:

  • Add them to your business cards with more information that won’t fit on such a small space.
  • Add them to product packaging to promote your website or direct them to product support.
  • Help people find your business by using a one with a link to your location on Google maps.
  • Use a them as a coupon. The user can scan it to reveal a discount code.
  • Place a them on your website with your email address or phone number.
  • Put them on all your business paraphernalia and swag.

How do I create a QR Code?

Creating a QR Code is very simple. There are several websites that allow you to very easily generate one. I used Kaywa. It provides a form where you choose the type of content (either a website URL, text, phone number or SMS) then enter the corresponding information and click generate. Literally there is nothing to it. Your newly generated QR code magically appears to the left, where you can then left click or ctrl click (Mac) to save it to your computer. From there the possibilities are only limited to …

Read More
Small Business Marketing Strategies - Mobile Marketing Trends That Thrive On New Age Lifestyles
Business News

Small Business Marketing Strategies – Mobile Marketing Trends That Thrive On New Age Lifestyles

- by Benny McAdams

With the advent of smart phone at the end of 2009, nearly every aspect of our lifestyles is affected by the little handy device called the cell phone, fortunately very often in more positive ways than not. Indeed, tapping on mobile marketing trends and incorporating them into your small business marketing strategies can give rise to enhancing your business bottom line.

Our modern lifestyles have enabled us much greater mobility with the help of mobile technology which have impacted many facets of our lives. In fact, this aspect alone has impacted our daily lives to so a great extent and so much more is happening on a daily basis that it is difficult to keep up with, even for most marketers.

Small Business Marketing Strategies - Mobile Marketing Trends That Thrive On New Age Lifestyles
image source

Mobile Social Media – A Political Tool That Has Proven Very Fruitful

The then Senator Barack Obama tapped on the younger Americans who seemed to be perpetually on their cell phones via Facebook and Twitter as well as using text messaging to spread and communicate his ideas, political aspirations and create a never-before bonding between the masses and the then presidential candidate.

While that was the first most concerted effort by a high profile politician to use social media in tandem with mobile marketing technology so extensively, we can be sure to see much more of such activities in future within the political arena. Providing political communications a new and exciting avenue of expression will take greater shape over coming decade.

Enhancing Business And Work Efficiency

As it has been for a long time since the debut of the laptop, business meetings have taken a strong virtual presence, what with video conferencing saving you time, money and giving rise to greater efficiency at the work place. Nowadays, multi-way mobile conferencing has become the norm for many businesses. …

Read More