Winter Is Coming (And Online Revenue With It)
For online sellers, the holidays are dark and full of terror. They’re also full of big online revenue, if we play the game right. According to ComScore, which measures the online activity of consumers, holiday ecommerce sales reached nearly $80 billion in 2017. That represented a 13% jump from the previous year. The winter action is so hot when it’s cold out that the top 10 ecommerce days of 2017 all fell within a couple weeks of Cyber Monday.
The trend toward bigger action is upward. Americans are buying more each year as our hangover from the Great Recession wanes. According to ComScore, Cyber Monday sales were up 11.8% year on year. Meanwhile, Black Friday was up 10.6% and Cyber Tuesday was up 8.3%. So, what’s a small business owner to do? Here are three ways to survive – and thrive – the long night:
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Innovate to Generate Online Revenue Before December
December can be a goldmine for online retailers, but it’s important that we get paid year-round. What can you do to generate holiday excitement outside the holiday season? My friends at Fairytale Brownies generate the majority of their revenue during the holiday season. They are in the mail-order …
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